Ulta is the best of both worlds: You can find high-end makeup and skincare brands like Clinique and Smashbox, but you can also head there for drugstore staples from Maybelline and L’Oréal. These are 20 popular ones that reviewers swear by.


Dramatically Different Moisturizing Lotion+

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Clinique’s Dramatically Different Moisturizing Lotion+ is a dermatologist-developed face moisturizer that softens, smooths, improves. Leaves skin glowing.

One reviewer writes: “I have been using this product for 15+ years. I’ve tried others, but always come back to this. I have sensitive, combination skin, [that] tends to be oilier in the summer [and] drier in the winter.

This keeps my skin balanced, clear, and hydrated, not greasy. I have a pretty simple skin care routine and, at 38, I have very few lines or wrinkles and contribute a lot of that to this product.”


Infallible Fresh Wear 24HR Foundation - 7 Popular Brands At Ulta

Be Unstoppable. Introducing L’Oréal’s breakthrough longwear foundation with breathable-skin technology. Infallible Fresh Wear 24HR Foundation provides medium-to-full buildable coverage that lasts all day and allows the skin to breathe.

One reviewer says it’s a dupe: “I don’t normally write reviews, but this foundation is amazing (especially for the cost!). I was using the Estée Lauder 24hr foundation, which is also great but I wanted to find an everyday foundation that was less expensive and looks like my actual skin when I wear it (instead of a thick mask of foundation). This one feels light on the face yet it still has high coverage.”


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Treat your lips to a velvety smooth burst of creamy color! NYX Professional Makeup Soft Matte Lip Cream straddles the line between lipstick and gloss. This unique liquid to matte lipstick formula is neither lipstick nor lip gloss, but rather a whole new kind of lip color.

One reviewer is hooked: “This is a great lip cream. It stays on well, it smells good, it’s very pigmented. I have five different colors and they all last me sooooo long. I want more.”


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BareMinerals ORIGINAL Foundation Broad Spectrum SPF 15 is the iconic mineral makeup that started a beauty revolution in 1995. Formulated with just 5 mineral ingredients.

One reviewer writes: “This is the most amazing product I have ever used. The coverage is amazing and it is so quick and easy. I have tried other powder foundations, but I keep coming back to BareMinerals. It has the best coverage for me, and is so light and natural looking. ”

Anastasia Beverly Hills

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As if there wasn’t enough to love about Brow Wiz, the bestselling brow pencil just got even better. Anastasia Beverly Hills Brow Wiz is now available in twelve shades, including Ash Brown and the beloved vintage shade Strawburn!

This ultra-slim, retractable eyebrow pencil is ideal for outlining and detailing brows. Its unique wax formula adds texture and creates the appearance of fuller brows with ease and flexibility. The ultra-fine tip creates tiny hairlike strokes throughout the brow and in areas of sparseness while the spoolie end blends product for a natural-looking finish.

It Cosmetics

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IT Cosmetics CC+ Cream with SPF 50+ goes beyond color-correcting to deliver 3 products in one, including your full-coverage foundation, hydrating anti-aging serum and mineral sunscreen.

One reviewer writes: “I love this. It covers everything. I have very weird combination skin. Sometimes I’m so oily and yet dry at the same time. It’s always different and difficult. This stuff is amazing!!!! It makes me feel like I’m naked faced but yet so covered.”

Benefit Cosmetics

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Benefit’s They’re Real! Lengthening Mascara lengthens, curls, volumizes, lifts & separates. The long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!

One reviewer keeps coming back to it: “I love this mascara! I am super low maintenance, but I like to look nice. This mascara makes your eyes pop.

It seems to create lashes that just weren’t there. Everytime I wear this mascara, I get compliments. I feel this is an expensive splurge buy because all my life I’ve worn drugstore brand makeup. The splurge is totally worth it! I buy one tube each year. ”

Learn more Featured Brands at Ulta

You can check the details by clicking the following links.

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