Information For The Ordinary

The Ordinary is a brand from DECIEM. They are an umbrella of brands focused on advanced functional beauty. The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare.

The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity.

The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.

Team is specialized in materials chemistry and biochemistry, and they have brought pioneering innovation in skincare through our core brands, Hylamide and NIOD.

In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced.

In just three years since its launch, The Ordinary has quickly become a fan-favorite skincare line for its clinical ingredients at accessible price points.

If you still haven’t heard about The Ordinary or seen it all over skin-care TikTok, then your day is about to be fully made. But for most budget-savvy beauty lovers (like many Allure readers and editors alike), The Ordinary — which is owned by parent company Deciem — is basically vernacular.

Its star-studded lineup includes a Best of Beauty-winning hyaluronic acid serum, social-media-famous face peel, and a glycolic acid toning solution that’ll boost your skin’s radiance.

That’s what The Ordinary excels at: Creating and selling affordable (under $15), to-the-point skin-care products that address every skin issue under the sun.

 All information from Deciem 

The Ordinary Launches at Ulta Beauty

With all the places to shop for beauty products, Ulta stands out as a favorite. It’s the one place you can stock up on both luxury and affordable items, and wrack up clutch reward points at the same time.

And now the retail giant is adding another cult-favorite brand to its mix. That’s right, The Ordinary is launching at Ulta Beauty.

“The Ordinary is for everyone, and partnering with Ulta Beauty gives us the opportunity to be more accessible to the consumer than ever before,” Nicola Kilner, CEO of The Ordinary’s parent company, Deciem, exclusively tells us. “Ulta has given us the incredible platform to reach our community where they’re shopping in real life.”

“We have seen great engagement and look forward to seeing beauty enthusiasts gravitate toward the Colours Foundations and the new concealer addition within The Ordinary’s not-so-ordinary offering of affordable, highly-effective products,” said Monica Arnaudo, chief merchandising officer at Ulta Beauty.

The Ordinary is not the only accessible brand focused on single ingredients with performance to earn retailer attention and customer love.

Isaacs said that Ulta Beauty’s virtual try-on tool called GlamLab, as well as the retailer’s willingness to give The Ordinary free rein on its endcap design were some of the considerations for expanding the partnership.

Ulta Beauty also sells buzzy inclusive brands like Juvia’s Place, Morphe, Uoma Beauty and Beauty Bakerie, which all offer wide-ranging makeup shades. These brands, plus The Ordinary, will be well-poised for any post-pandemic makeup resurgence.

  The Ordinary at 

ulta 1 - The Ordinary Launches at Ulta Beauty


Because of the demand, certain hero products, are often out of stock for months. That’s what makes The Ordinary dropping at Ulta so exciting.

It’s another place to replenish your The Ordinary creams and serums when they’re inevitably out of stock at Deciem and Sephora.

According to Isaacs, The Ordinary’s sales at increased by 250% from January 2020 to January 2021, and sales through Ulta stores increased by 196%.

Frequently asked questions

Is the ordinary at Ulta?

Deciem’s The Ordinary Is Officially Available at Ulta, and Everything Is Under $15. The fan-favorite, affordable skin-care brand just got even more accessible. … Affordable skin-care brand The Ordinary has officially landed at Ulta and everything is under $15.

Can you buy the ordinary at Ulta in store?

You Can Now Shop The Ordinary at Ulta. … Fans of affordable, cult-status skincare products rejoice: Deciem’s best-selling brand The Ordinary is now available at Ulta.

In just three years since its launch, The Ordinary has quickly become a fan-favorite skincare line for its clinical ingredients at accessible price points.

Why did the ordinary leave Sephora?

Deciem never made it to Ulta, though, and in early June, it was announced suddenly that the brand would no longer be sold at Sephora due to “a change in direction” from Deciem, according to a spokesperson for the retail giant.

Where can I buy original ordinary products?

So, next time when you’re wondering where should you purchase The Ordinary in India, head straight to Cult Beauty. All that being said, we’re also listing 10 of the best products from the brand based on reviews, major skin issues, and affordability.

Is the ordinary a good skincare brand?

If you’re into skincare, you’ve definitely heard of The Ordinary by now. The new Canadian brand has already revolutionized the industry by offering active ingredients in no-frills packaging at affordable prices. VERY affordable—most things are under $10! … Hearing some great things and such great prices.”

Will there be more in-store locations added over the following weeks?

Ulta Beauty carries cosmetics and skincare brands, men’s and women’s fragrances, nail products, bath and body products, beauty tools and haircare products.

Ulta Beauty conducts many major sales each year. This page cover all the great sales and deals of Ulta around the year and it will be updated with the latest messages when the shopping events start. Bookmark this page and find the best time to shop at Ulta Beauty in 2021.

You can check the details by clicking the following links.

Ulta Beauty Sales Calendar 2021

Ulta Beauty Best Sales & Deals This Week

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