What is Drunk Elephant?
Drunk Elephant’s impressive sales and rapid growth since its launch in 2013 have caught the attention of major beauty corporations — it was rumored that Estée Lauder Cosmetics Inc. had an interest in possibly acquiring the brand — and investors. In March of 2017, Drunk Elephant received funding from private equity firm VMG Partners and Man Repeller’s Leandra Medine, among other backers.
With brightly colored packaging and a quirky name (Drunk Elephant refers to the intoxicating-like effect its hero ingredient, marula, has on elephants that consume it), the company has also found success on social media, with a highly engaged community of followers.
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How did Tiffany Masterson partner with Sephora?
Tiffany Masterson launched it originally just on her website, a kind of soft launch with interim packaging, at the end of 2013. Tiffany Masterson started sending stuff out to editors. Tiffany Masterson had my eye on Sephora, but she wasn’t really ready to send the line to them because she didn’t feel like it was really ready. Tiffany Masterson took that year selling it on my website and getting feedback. Tiffany Masterson tweaked a few things, and she was getting press, so Sephora actually reached out to she. They asked Tiffany Masterson which category it should be in and she told them it was a new category: nontoxic, clean.
The best product at Sephora
Classified as a rescue cream, the formula is made with a series of six African oils—marula, baobab, kalahari melon, ximenia, passionfruit and mongongo—designed to provide intense moisture, protection and nourishment to the skin. It also contains plant-based ceramides to help lock in all that moisture and prevent water loss and sodium hyaluronate crosspolymer to provide additional hydration and plump the skin, reducing the appearance of fine lines. Best of all, the Lala Retro Whipped Cream is free of fragrance and essential oils, making it ideal for those with sensitive, reactive skin.
Based on the name, you might assume it has an airy consistency, but this $60 cream is actually incredibly rich and creamy. It takes a few minutes for the oils to really sink in, but it doesn’t necessarily feel heavy on your skin. After using it, my skin always feels deeply nourished, soft and smooth—never dry, tight or uncomfortable. A quick tip for application: Unless you’re going for a dewy look, give it some time to absorb before applying your SPF or foundation.
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