If you still haven’t heard about The Ordinary or seen it all over skin-care TikTok, then your day is about to be fully made. But for most budget-savvy beauty lovers (like many Allure readers and editors alike), The Ordinary — which is owned by parent company Deciem — is basically vernacular. Its star-studded lineup includes a Best of Beauty-winning hyaluronic acid serum, social-media-famous face peel, and a glycolic acid toning solution that’ll boost your skin’s radiance.
That’s what The Ordinary excels at: Creating and selling affordable (under $15), to-the-point skin-care products that address every skin issue under the sun. Do you have skin dryness? Would you like marula, argan, or rosehip seed oil? What about dull skin? There’s a salicylic, lactic, or mandelic acid for you. Best of all, the names themselves (i.e. AHA 30% + BHA 2% Peeling Solution) are extremely transparent and let you know exactly what you’re getting yourself into.
The Ordinary at Sephora
After launching at both Ulta Beauty and Sephora, the brand is more accessible to consumers than ever. With such affordable price points, we wouldn’t blame you if you went ahead and bought them all. It’s all in the name of perfecting your skin-care routine and nailing down what satisfies your hyper-specific skin concerns.
The Ordinary, a.k.a. the affordable, efficacious brand backed by science that’s made a major splash, is officially making its way to the U.S. market, according to a WWD report. Its parent company, Deciem (also aptly called The Abnormal Beauty company), plans to open up 10 stores throughout the U.S. , seven of which will be spread out across Manhattan, Miami, Los Angeles, and San Francisco. And what’s more, The Ordinary, which is easily the company’s most renowned brand, is due to launch nearly all of its products (with the exception of a select few) online on Sephora. And they’ll be available in Canada, too.
Sephora also has plans to launch a not-yet-released brand called Abnomoly, which, according to Deciem’s co-ceo, Nicola Kilner, will include innovative, even odd, if you will, products like hyaluronic acid-infused mouthwash, as well as mints, ointments, and more. In other words, beauty-related items that don’t exactly fit in at your local drugstore.
The Ordinary in the 2018
In case you’ve been living under a rock, Toronto-based brand beauty brand The Ordinary, which is owned by Deciem, had quite a year in 2018. Internal firings and re-hirings and bizarre social media behavior occurred, all leading up to Deciem founder and CEO Brandon Truaxe being legally ordered to leave the brand. It was a tumultuous year for the five-year-old brand, to say the least.
In the midst of all the chaos and legal drama, The Ordinary, which gained recognition for its effective yet super affordable skin care products (even Kim Kardashian is a fan of the brand’s $10 retinol serum), was indefinitely removed from Sephora shelves.
And seven months (!) later, the brand is officially back on sephora.com. Beauty conglomerate Deciem, best known for its affordable skin care line The Ordinary, had been in turmoil after former-CEO Brandon Truaxe announced via a now-deleted Instagram post that the stores would be temporarily shut down and accused the company of criminal activity.
After many ups and downs, The Ordinary is officially back!
Yep, The Ordinary’s products are going to be available online in the U.S. and Canada at Sephora.com starting in January 2019 with Australian outlets expected to follow suit. If you swear by any of the brand’s products you know just how this news is so exciting. The Ordinary is also available on Adore Beauty however some sell out quicker than stores can restock them.
What’s more? They’re launching a slew of new skin-boosting serums.
Best Products From The Ordinary
AHA 30% + BHA 2% Peeling Solution
If it’s one product from The Ordinary that you’ve definitely heard about (whether you’ve seen the viral TikTok videos or otherwise), it has to be the AHA 30% + BHA 2% Peeling Solution. Basically unmatched in terms of affordability and laced with a potent blend of glycolic, lactic, tartaric, citric, and salicylic acid, this at-home peel is amazing for improving skin texture and reducing the appearance of blemishes.
Retinol 0.5% in Squalane
Squalane helps stabilize the 0.5 percent pure retinol (also known as vitamin A) found in the Best of Beauty-winning Retinol 0.5% in Squalane treatment, as well as decrease irritation commonly associated with the wrinkle-fighting and skin-smoothing ingredient. Those two are paired with jojoba seed oil, tomato fruit extract, and rosemary leaf extract to keep skin soothed and looking fresh. If you’d like to start out with an even lower concentration, The Ordinary also has a 0.2 percent retinol option.
Hyaluronic Acid 2% + B5
The beloved Hyaluronic Acid 2% + B5 is no stranger to skin-care cabinets or awards, as it’s won both Best of Beauty and Readers’ Choice. As you probably know, hyaluronic acid can attract up to 1,000 times its weight in water, while vitamin B5 soothes skin and boosts hydration levels — so together, they absorb quickly and nourish dehydrated skin in an instant. One to two drops of this odorless, viscous-but-fast-absorbing formula is enough for your entire face.
Longtime fans of The Ordinary know that the brand has two well-known base products: the Serum Foundation and Coverage Foundation. But here’s the good news: While they have frequently sold out over the years, it’s easier than ever to get your hands on one of these popular formulas.
All 21 shades of the Serum Foundation correspond with a specific undertone: Y for yellow, P for pink, and R for red, and N for neutral. The thin, liquidy consistency melts into skin and provides semi-matte, natural-looking coverage — it even pairs well with a drop of facial oil for added glow. Just make sure to shake the bottle before pumping out product. Conversely, as the name would suggest, go for the Coverage Foundation if you’re looking for a denser base.
Glycolic Acid 7% Toning Solution
Seven percent glycolic acid (a common form of alpha hydroxy acid or AHA) is the star in this formula, which mildly exfoliates the skin, clears pores, and regenerates collagen. But that’s not all: The Glycolic Acid 7% Toning Solution contains amino acids, aloe vera, ginseng, and Tasmanian pepperberry to reduce signs of irritation typically associated with using the small-molecule, deep-penetrating acid.
Is Sephora or Ulta better? Ulta has more drugstore brands and I prefer their rewards program because it gives you a discount instead of picking from their gifts, like Sephora. Sephora gives samples though and they carry more professional brands and just have a more professional atmosphere. … Sephora has better selection, ULTA has better prices.
From April 13 to April 19, VIB Beauty Insiders will get 15% off. And from April 15 to April 19, Beauty Insiders will get 10% off. Just use promo code OMGSPRING at checkout, in-store, or online. And don’t forget that all Beauty Insiders can receive 30% off Sephora Collection products, no promo code needed, from April 9 to April 19.
Since Sephora carries hundreds of products (which can feel a bit daunting if you’re not sure where to start), you can check the details by clicking the following links.