In 1994, MAC Cosmetics launched its now-iconic Viva Glam campaign, the first-ever giving model in the beauty industry to donate 100% of its proceeds to the fight to end HIV/AIDS. RuPaul was the first celebrity to front the campaign, which in the last 25 years, has seen celebs like Ariana Grande, Rihanna, Elton John, Lady Gaga, Pamela Anderson, and so many others as faces of the legendary campaign.
To celebrate this monumental moment in M.A.C. history and pay homage to its debut Viva Glam lipstick, the brand is bringing back the original Viva Glam shade — an opaque brownish-blue-red — but this time in a sparkly, crimson-colored tube made for collectors. Additionally, M.A.C. tapped model Winnie Harlow to re-create the first Viva Glam campaign image, from 1994, which originally starred RuPaul.
MAC Viva Glam 25th-Anniversary Lipstick 2019
The original matte brownish-red VIVA GLAM I Lipstick, outfitted in special-edition 25th-anniversary ruby glitter for even more glamour than ever before! Every cent of the selling price of VIVA GLAM Lipstick is donated to the M·A·C VIVA GLAM Fund to support the health and rights of people of All Ages, All Races and All Genders.
MAC VIVA GLAM Lipstick – Limited Edition – $19.50
- VIVA GLAM I – intense brownish blue-red (Matte) (Repromote)
