Many people didn’t expect IT Cosmetics to cooperate with Drybar. In fact, they did it, and launched a perfect mascara. Lash Blowout Salon Volume Lift Mascara is IT Cosmetics’ first-ever mascara developed in partnership with Drybar. It’s a salon blowout for your lashes! Get the benefits of a top salon blowout for all-day volume–plus the look of length and lift for your lashes.
IT Cosmetics ×Drybar Lash Blowout Salon Volume Lift Mascara
Lash Blowout Mascara – 0.24 US fl. oz./7 ml – $25.00
Lash Blowout—the first-ever mascara developed in partnership with Drybar—brings the benefits of a top hair salon blowout to your eyelashes! Inspired by the technology used to create barrel hair brushes, this mascara’s specially designed wand features microspheres to gently catch all of your lashes and deliver beautiful separation, instant lift and structured volume.
The biotin-infused formula contains transparent polymers that intensify the saturation of super black pigment, creating a bold lash look. You won’t see any clumps or flakes—just blowout lift, blowout volume and blowout drama that lasts!
Key Benefits
- Game-changing mascara delivers 19X your lash volume!
- Specially designed mascara brush inspired by technology used for barrel hair brushes
- Transparent polymers intensify the saturation of super black pigment for a bold lash look
- Biotin-infused formula promotes stronger, healthier-looking hair
- Easy-grip, soft-touch handle for effortless application and control
How to Apply
For bold, clump-free, flake-free volume that lasts, place the mascara brush at the base of your lashes, then wiggle and sweep up and through to the tips.
Beauty Tips
During a salon blowout, volume is achieved by wrapping sections of hair around a barrel brush in the opposite direction of growth. Try using this technique for your Lash Blowout Mascara application! Sweep the brush up and through your lashes, slightly rotating your wand forward and away from your face as you reach the tips to “set” your volume!
