This summer Coach introduces their newest fragrance release, Open Road Eau de Toilette.
Coach dedicates its new masculine fragrance Open Road to the concept of American road trips amongst friends and the spirit of adventure, exploration and optimism.
Coming soon at August
Where to buy：
Top: lemon, apple
Heart: clary sage, lavender, Sichuan pepper
Base: patchouli, vetiver, cedarwood
The transparent bottle reveals a blue-grey perfume, which represents the colors of the American West Coast horizon.
Its grey metal cap is inspired by Coach’s turnlock details and engraved with a C at the base.
The philosophy behind Open Road stems from an obsession with American road tips on the open Western roads.
Jean-Christophe Hérault, the mastermind perfumer behind Open Road, wanted to capture this nostalgic feeling of being with your buddies on a road trip in celebration of the “bromance” or that male bonding that can only result from this unrestricted and dynamic setting.
To perfectly portray this notion, Coach has reached out to French Art Director, Fabien Baron, a long-time collaborator, to manage the campaign direction.
The promotional art for Open Road definitely quenches this thirst for adventure.
His approach to the fragrance’s promotional art perfectly encapsulates that feeling of comradery that the house seeks.
Open Road is an aromatic and woody fragrance signed by perfumer Jean-Christophe Hérault.
The perfumer wanted to capture the euphoria and spontaneity of an adventure along the West Coast by creating a dynamic fragrance that evolves with the landscape.
The composition opens with fresh sparkling Primofiore lemon and red apple.
Sichuan pepper is in the heart with an aromatic mixture of lavender and clary sage. Patchouli, vetiver, and the woody softness of cedar are in the drydown.