Whether you’re shopping for a special someone or treating yourself to some much-needed “self-love” luxury, the timing couldn’t be more perfect. We are currently right in the heart of the annual fragrance festivities, and if you want to stay ahead of all the upcoming seasonal discounts, make sure to bookmark my ultimate guide to the Sephora sale dates.

This year’s Sephora Fragrance Points Event is the golden ticket for Beauty Insiders. We’re talking massive point multipliers on the world’s most coveted juice—from Tom Ford’s sultry blends to the timeless elegance of Dior. It’s the smartest way to shop because those points turn into Beauty Insider Cash or high-end rewards faster than you can say “spritz.”

Before we dive into my top 10 picks, let’s talk strategy. Transitioning from the New Year sales into Valentine’s season, Sephora has shifted focus to reward-based savings.

Current Discount & Points Update

  • Fenty Beauty “Wattabrat” Pink Diamond Limited Edition launching soon at Sephora, on sale 2/6. Prices as low as $20.
  • Redeem your Sephora points in the cart: 500 points for $10 off, 1000 points for $20 off. Must manually select in cart.
  • Free shipping for Beauty Insiders within the US.
  • Click to purchase>>

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A rare collaboration! The iconic duo of Marc Jacobs and Takashi Murakami reunite, incorporating the classic smiling sunflower into the Daisy fragrance collection, bringing art to your vanity!

This collaboration marks the debut of a highly concentrated Eau de Parfum (EDP) version for longer-lasting fragrance;

Features Murakami’s colorful flower on the bottle cap and a vibrant multi-colored bottle design. Three unique scents:

✅Daisy Yellow: Top Notes: Strawberry | Middle Notes: Raspberry | Base Notes: Cedarwood

✅Daisy Pink: Top Notes: Coconut | Middle Notes: White Peony | Base Notes: Hazelnut Praline

✅Daisy Green: Top Notes: Banana | Middle Notes: Jasmine | Base Notes: Vanilla

A highly anticipated art collaboration, a must-have collectible for fragrance enthusiasts!

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Click to purchase: https://rstyle.me/+yCcjtjskLHCRZeU0iBW4HA

  • Sephora: Estée Lauder 2nd Generation Double Wear Foundation now available for $52.
  • Redeem points in cart: $10 off with 500 points, $20 off with 1000 points (manually select in cart).
  • Free shipping for Beauty Insiders within the US.
  • Click to purchase>>

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Top 10 Luxury Scents to Snag Right Now

  1. Tom Ford – Figue Érotique Eau de Parfum: The “it” scent of 2026. It’s juicy, spicy, and incredibly sophisticated.

  2. Kilian Paris – Love, Don’t Be Shy: The ultimate marshmallow-vanilla dream for a sweet Valentine’s date.

  3. Dior – Miss Dior Parfum: An elevated, intense floral that screams “timeless romance.”

  4. Yves Saint Laurent – Black Opium Red: A dark, cherry-infused twist on the classic that is perfect for a night out.

  5. Jo Malone London – Scarlet Poppy Cologne Intense: A ravishing, velvety floral in a stunning red bottle.

  6. Maison Francis Kurkdjian – Baccarat Rouge 540: Still the reigning queen of luxury. Use the points event to justify this splurge!

  7. Gucci – Bloom Parfum: A lush, green tuberose that feels like a fresh bouquet that never wilts.

  8. Glossier – You Rêve: A new, sexier take on the “skin scent” trend with notes of plum and almond.

  9. Prada – Paradoxe Intense: For the girl who wants a trail that lasts all day and night.

  10. Kayali – Eden Juicy Apple | 01: Playful, vibrant, and totally addictive for a daytime V-Day brunch.

Whether you’re looking for a moody oud or a sparkling floral, the Sephora Fragrance Points Event 2026 is the best time to invest in your scent wardrobe. Keep an eye on my Sephora sale pillar page for real-time updates on when the next 20% off event drops, but for now, those 4X points are calling your name!

FAQ: Everything You Need to Know

Q1: When does the Sephora Fragrance Points Event 2026 end?

The event typically runs through February 14th, 2026. It’s designed specifically so you can rack up points on Valentine’s Day gifts. Always check the “Beauty Offers” section on the app for the exact countdown.

Q2: Can I combine the fragrance points multiplier with other promo codes?

Usually, Sephora only allows one promo code per order. Since the 4X points require a code (like FRAGRANCE), you likely won’t be able to add a “GWP” (gift with purchase) code. However, you still get your two free samples!

Q3: Are luxury brands like Chanel and Tom Ford included in the points event?

Yes! While Chanel is often excluded from percentage-off discounts, they almost always participate in Point Multiplier Events. This makes it the absolute best time to buy those “excluded” luxury brands.

Q4: How much is 4X points actually worth?

If you spend $100 on a perfume, you’ll get 400 points. Since 500 points can be redeemed for $10 Beauty Insider Cash, you’re effectively getting nearly 10% back in rewards value to use on your next restock!

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