So, I walked into my local Sephora the other day, and I gotta say, the vibe is different—and by different, I mean it’s all about Rhode now! Like, seriously, the display was practically shouting her name, and it’s clear that Hailey Bieber’s brand is getting all the love these days. I mean, look at the prime real estate they’ve given Rhode in the store—talk about front and center!

A vibrant display of Rhode products prominently featured at the front of a Sephora store.

Now, I’m not one to just follow the hype, so I decided to check out a few samples for myself. And let me tell you, the quality? Impressive. I tried a few of their products, and while I haven’t dabbled in the skincare just yet, I did get my hands on the lip glosses and blushes. And wow, I can see why people are loving them. These products are a total vibe!

A close-up of various Rhode beauty products, including lip glosses and blushes, artfully arranged on a counter.
A hand holding a Rhode lip product, showcasing its sleek design.

Meanwhile, Selena Gomez’s Rare Beauty was nowhere to be found in the prime spots. It’s like they’ve already made space for the new top dog in town, but let’s be real—Rare Beauty is still killing it. I mean, who doesn’t own at least one Rare product? It’s still a global favorite, and trust me, it’s not going anywhere.

But Rhode? Well, they’re definitely stealing the spotlight right now. It’s kind of like, “Who’s trending now? Hailey’s got that C-spot!” Whether you’re shopping during the Sephora Sale or just browsing, Rhode’s definitely worth the try.

An eye-level view of a Sephora aisle with various beauty brands, emphasizing the prominence of Rhode in the current layout.

And hey, while you’re there, don’t sleep on Rare Beauty—it’s still a cult favorite. But for now, Rhode’s shining bright, and I’m here for it!

Additionally, I also want to discuss with everyone the question of “when is the Sephora sale 2025“, as many people have asked me about it.

Let’s talk Sephora sales for 2025—here’s the lowdown on when to shop and save big:

Major Annual Sales: Don’t Miss These!

  • Spring Beauty Insider Sale (April): Major vibes! One of Sephora’s biggest sales of the year. This is your go-to for refreshing your spring beauty routine.
  • Fall Beauty Insider Sale (November): Another huge deal, perfect for holiday prep and grabbing those coveted items you’ve been eyeing.
  • Holiday Savings Event (November): Fab discounts to kick off the festive season, great for gifting or treating yourself!

These sales give tiered discounts based on your Beauty Insider level—Rouge, VIB, or Insider. Score!

Other Cool Sales to Watch Throughout the Year:

  • “Oh Hair Yeah!” (Late April–May): Haircare goodies on sale to keep your tresses looking fabulous.
  • Summer Sale Week (Early July): Hot summer steals on makeup, skincare, and more to glow all season.
  • Black Friday/Cyber Monday (November): Massive deals, don’t sleep on these! Perfect for snagging high-end products at a fraction of the cost.
  • Daily Deals (March & September): Up to 50% off select brands—keep an eye out for your favorites!
  • Haircare Daily Deals (Early October): Special prices for your locks, just in time for fall.
  • Points Multiplier Event (October): Rack up to 5x Beauty Insider points—hello, freebies!

Tips to Save All Year:

  • Join the free Beauty Insider program—must-have for most deals and to earn points on every purchase!
  • Sign up for text alerts for a quick 10% off your next purchase and to stay updated on flash sales.
  • Check the “Sale” and “Beauty Offers” pages on Sephora’s site for daily deals and promo codes. You never know what gems you might find!

Happy shopping, babes! Stay chic and save smart! 💄

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