1 26 - Nordstrom launches livestream selling

Upscale department store chain Nordstrom is getting into livestream selling,

During the livestream selling events, shoppers can buy products and participate in a live chat. shoppers can tune in to learn the latest skin care and hair care tips for at-home beauty rituals

Livestream selling is taking off in the U.S., ushering in a new way for Americans to shop online. Instead of searching for what they want, they pick up their phones, sit back, and click to buy if they like what they see.

This mode of shopping was expected to ring up nearly $5 billion in sales last year and reach $25 billion in 2023, according to retail data firm Coresight Research.

The pandemic is helping to feed the craze. Business owners with closed stores had taken to livestreaming to sell all sorts of items. At the same time, tech companies, including Facebook, Instagram and Amazon have made it easy for businesses to livestream from their smartphones.

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