Fenty Beauty is dropping its second ever foundation, the Pro Filt’r Hydrating Longwear Foundation. There will also be Pro Filt’r Instant Retouch Primer and foundation brush. These products are perfectly matched to create a beautiful look for you. For all those who want their skin to look like skin, Rihanna has been working on something for you. The new foundation has 50 shades and natural finish perfect for normal to dry skin. It will satisfy your requirement for base makeup. Your most requested product is here!
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Your most requested product is here— introducing #PROFILTRHYDRATINGFOUNDATION launching on AUGUST 15th at fentybeauty.com, @sephora, @harveynichols, @bootsuk, and #SephorainJCP!! Watch Fenty Beauty Global Makeup Artist, @priscillaono, give you the rundown on our newest heat! 🔥🔥
Fenty Beauty Pro Filt’r Hydrating Longwear Foundation And Primer
Pro Filt’r Hydrating Longwear Foundation – $35
A first-of-its-kind hydrating longwear foundation that delivers it all, with comfortable medium to full coverage, serious staying power, and natural finish perfect for normal to dry skin—all in a groundbreaking range of 50 shades.
Pro Filt’r fans have spoken, and Rihanna has listened. For the first time ever, medium to full coverage meets serious longwear in a hydrating foundation, with a perfectly smooth, natural finish that lets skin look like skin. We’re talking natural—not dewy—like your skin just had a must-needed drink of water.
Recognizing the need for a hydrating Pro Filt’r formula that normal to dry skin types will love, Rihanna created this foundation with Grape Seed Oil and Sodium Hyaluronate to give skin the nourishing hydration it needs to stay comfortable all day. Longwear, coverage, and hydration: Now you can have it all in 50 shades—each delivered in a portable tube that makes it easy to take with you wherever you go.
Just like the original Pro Filt’r, Pro Filt’r Hydrating Longwear Foundation has a sweat and humidity resistant formula that easily builds to medium to full coverage, instantly evening out skin without clogging pores or settling into fine lines. Plus, the longwearing, light-as-air texture is undetectable on skin—so you always look like you.
Pro Filt’r Instant Retouch Primer – $32
A universal makeup primer for all skin types, this shine-stopping, pore-diffusing primer smooths the way for better foundation application and longer wear with an instant retouch effect.
Nothing is sexier than touch-worthy skin: Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt’r Foundation, this oil-free face primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.
Unlike a basic mattifying primer, Pro Filt’r makeup primer has a cushiony, touch-me-now texture mattifies skin with the lightest-possible feel, for a full-on sensorial experience. And the universal invisipink formula? It’s not just pretty—it creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, feeling lightweight and comfortable, so you don’t have to worry about your skin—and you’ll be ready for anything.
Kabuki-Buff Foundation Brush115 – $36
A large, domed foundation brush designed to seamlessly buff and stipple your favorite Pro Filt’r foundation for fast buildable coverage.
Meet Fenty Beauty’s ultimate foundation buff: No matter the formula, this brush was designed to blend it all. The large, domed shape is packed with soft, synthetic bristles to seamlessly buff and stipple your favorite Fenty Beauty foundation.
Larger than the Full-Bodied Foundation Brush 110, Kabuki-Buff Foundation Brush 115 blends with the ultimate speed and ease, giving you fast, buildable coverage and a super-diffused, airbrushed finish.